Marcel Broodthaers, a poet and artist from Brussels, paired the names of car manufacturers with different breeds of cattle. He confronts words with images in the form of a game, demystifying the authoritarian and normative power of language.
In Les Animaux de la ferme (1974), Broodthaers associates different breeds of cattle with car manufacturers, in the form of an educational or scientific manual on agricultural education. In reference to Magritte, he confronts words and images in the form of a game. In doing so, he undermines the logical basis of Western thought by disorganising the main vector of this culture: structured language.